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Using social media for internal communications

Businesses Can Manage Internal Communications Through Social Media
Communication is one of the hallmarks of business. Interacting with customers is important. After all, they are the ones creating the valuable revenue streams that fund any enterprise. However, internal communications are equally important for companies of any size. Keeping employees informed of events, promotions, and announcements with a single post instead of an email blast can help increase the personalization and interaction of a simple company memo. Social media helps businesses manage internal communications. In fact, companies with non-traditional business models, like ACN, can put the social tools to work in several effective low-cost ways.

Consistent Messages
One of the biggest benefits of social media applications is the consistent message delivered to employees. Not only does everyone get precisely the same update, but employees from around the globe can interact with the post and each other. This process creates a personal experience that allows employees that would not normally communicate with each other to develop special bonds. Plus, those bonds and simple communications can lead to other benefits such as exchanging ideas, best practice benchmarking, and the overall growth of the company. Instead of a single impersonal email, social media posts can be accompanied by a picture and a statement, which increases the chances of it actually being seen.

Low Cost
Perhaps the biggest asset of using social media to assist in internal communications is the low cost associated with the medium. Twitter, Facebook, Google Plus, and other sites are free for companies and employees to use, which makes them an easy sell for any company watching the bottom line. Further, non-traditional companies, like those with multi-level marketing models, can harness the power of social media to highlight accomplishments, showcase conferences, and promote awareness. Since the associated cost of the technology is extremely low, businesses can increase the frequency of communication according to demand.

In the end, social media helps businesses manage internal communication by delivering a consistent message at an extremely low cost. With the advent of mobile technology on the rise, employees of all levels can have instant access to any type of special information. Since the posts also offer a way for employees to interact, the entire organization can come out a winner simply by initiating some sort of call to action. In short, social media can be the spark that helps a business enhance communication and move to the next level of success.

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