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The Power of Money, Endorsement and Identity Theft: Jeremy Schoemaker vs. Google Money Tree Case

IdentityJeremy Schoemaker, known for his Shoemoney.com is one of the authoritative bloggers on the Net today. His company and personal branding is so powerful, that every marketer wants to capitalise on them – even doing it illegally.

This is a classic case of identity theft for the purpose of making more money through the power of endorsement.

The case study

One of Jeremy Schoemaker’s favourite photos is him holding a cheque of a large sum – thanks to his successful make money online business ventures.

Unfortunately for him, this photo is allegedly used by an advertiser to promote Google Money Tree, a ‘system’ to make money online through Google, which later found to be a scam.

Stolen identity to promote a scam program

That’s where the problem lies: Unauthorised use of images to endorse a product without any permissions is already considered illegal and unethical. In this case, the image is used to scam people.

The impact toward Jeremy’s brand images is devastating: People assume he endorses the Google Money Tree, so that many people join the program simply due to the fact that Jeremy, the Shoemoney, ‘endorses’ the system. When the system is deemed to be a scam, so does Jeremy!

He is, of course, not happy with the stolen identity and false endorsement.

Endorsement and mind game: Why advertisers pay big bucks (some steal endorsees’ property as freebies) to get ‘celebrities’ to endorse their products.

Although Jeremy Schoemaker is not your typical celebrities – he is one of the blogging celebrities that is made famous for his financial achievement through blogging and building businesses surrounding it.

The main reason advertisers splash a large sum of money on endorsers that always are public figure is this: to get into prospects’ mind.

Jeremy is a public figure – he build his business and personal branding relentlessly. In blogging world, Jeremy Schoemaker means make money online, blogging celebrity, and branding powerhouse.

Many advertisers want to touch the corner of Jeremy’s robe so that Jeremy’s positive attributes, such as charisma, authority, mindset, and knowledge, are transferred to their products, or at least related to their products.

This way, advertisers get into prospects mind, by saying “Jeremy uses this system to make money,” “Jeremy believe this product is excellent,” and any other assumption.

Obviously, the more authoritative your endorsees are, the stronger visual and emotional bait your product has.

How would this affect the endorsee? He/she could be related to the product, and as the product is successful, his/her image and personal branding will be enhanced, too. Of course, this also applies to the contrary.

Stolen identity that is used to scam: a devastating negative ripple effect

In his Shoemoney.com blog, Jeremy wrote a clarification post that clearly stated that he has nothing to do with the Google Money Tree scam, and indicated that he will pursue a lawsuit against the owner of Google Money Tree system.

Jeremy did the clarification to stop the negative ripple effect that could bring his businesses down altoghether. Clearing his name will take a lot of resources, including money and time.

I respect Jeremy Schoemaker and would like to look forward for a positive outcome of this.

Image by fotologic.

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One Response to “The Power of Money, Endorsement and Identity Theft: Jeremy Schoemaker vs. Google Money Tree Case”

  1. Sandy says:

    It’s nice to find a quality article. I really enjoy many of the blog posts on your site.

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