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Using social media for internal communications

Businesses Can Manage Internal Communications Through Social Media
Communication is one of the hallmarks of business. Interacting with customers is important. After all, they are the ones creating the valuable revenue streams that fund any enterprise. However, internal communications are equally important for companies of any size. Keeping employees informed of events, promotions, and announcements with a single post instead of an email blast can help increase the personalization and interaction of a simple company memo. Social media helps businesses manage internal communications. In fact, companies with non-traditional business models, like ACN, can put the social tools to work in several effective low-cost ways.

Consistent Messages
One of the biggest benefits of social media applications is the consistent message delivered to employees. Not only does everyone get precisely the same update, but employees from around the globe can interact with the post and each other. This process creates a personal experience that allows employees that would not normally communicate with each other to develop special bonds. Plus, those bonds and simple communications can lead to other benefits such as exchanging ideas, best practice benchmarking, and the overall growth of the company. Instead of a single impersonal email, social media posts can be accompanied by a picture and a statement, which increases the chances of it actually being seen.

Low Cost
Perhaps the biggest asset of using social media to assist in internal communications is the low cost associated with the medium. Twitter, Facebook, Google Plus, and other sites are free for companies and employees to use, which makes them an easy sell for any company watching the bottom line. Further, non-traditional companies, like those with multi-level marketing models, can harness the power of social media to highlight accomplishments, showcase conferences, and promote awareness. Since the associated cost of the technology is extremely low, businesses can increase the frequency of communication according to demand.

In the end, social media helps businesses manage internal communication by delivering a consistent message at an extremely low cost. With the advent of mobile technology on the rise, employees of all levels can have instant access to any type of special information. Since the posts also offer a way for employees to interact, the entire organization can come out a winner simply by initiating some sort of call to action. In short, social media can be the spark that helps a business enhance communication and move to the next level of success.

Using social media to help your franchise

Technology is constantly changing, and one can argue that the rate of change is increasing in areas such as social media. The options that people have for communicating with social media keep increasing, as does the audience.

Sophistication or even capability doesn’t translate into instant success. For example, Facebook may be one of the most popular social media platform currently in existence, but it was not the first. Others, like MySpace, came before it, and someday something better may knock Facebook off its pedestal.

No matter how simple or how sophisticated, for the entrepreneur, the key question is how it should be used and whether it should be used at all. Take for example an ice cream related business opportunity like a Cold Stone Franchise. While the parent company may have a range of social media channels to generate customer interest, the franchisee wants to have specific customer interest in that owners particular location.

It wouldn’t help the franchisee to simply copy the parent company’s strategy since that strategy is not going to be customized for that franchisee’s needs. For example, if the location is near a university with a lot of foot traffic, the franchisee may want to develop a Twitter strategy that uses a pair of hashtags in the tweet. One of them may be related to a university event, and the second related to the franchisee’s business. If someone sees the tweet and is encouraged to eat ice cream, they are also encouraged to do so at that franchisee’s location.