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Making a smartphone app isn’t as easy is it seems

In the last few months, the level of excitement in the software side of the high tech industry has reached a fever pitch at the IPO end with companies like Facebook and Groupon, and enterprise software companies like ERP software, but it has also gotten a bit crazy when it comes to much smaller scale software projects such as smartphone apps.

Whether an entrepreneur trying to make a decision about creating an app for the Android market, the iPhone market, or a web-only app, many of the problems are similar, among them are the following:

  1. It is tempting to fire first and aim later: While it may be a bit daunting to make a sophisticated app, anyone who is familiar with the basic programming to make a web site work can take on the technical challenge of writing the code for an app. The problem is that just because a programmer can create an app doesn’t mean that they know about all the things that go into creating something that people will find useful.
  2. It isn’t just a smaller screen, it is a whole new world: A smartphone screen isn’t a smaller version of desktop or laptop screen, and it is not an iPad. The average person uses a smartphone in ways that are very different from how other devices are used. The behavior of someone who graduated to a smartphone from older online access technologies. Anyone who doesn’t take the tine to really thing through what they are doing may end up with a product that works well but doesn’t work for the user because it wasn’t built to around how the user want to use it.
  3. If you don’t make a move you may get left behind: Smartphone use has taken off like a rocket, and shows no sign of slowing down. While it may encourage an entrepreneur to do something now, it may be much better in the long term to understand the overall process of creating something useful for the consumer instead of just getting something to market.
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