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Decoy marketing
This intriguing article discusses decoy marketing, a tactic marketers use to make their products look better by comparing them to inferior ones offered for a similar price. The author, Roger Dooley, discusses falling prey to this when shopping for shaving cream. First he stares at the shelf, trying to decide between dizzying numbers of options; […]
Previous Stories
- Money in marriage
- Good news never lasts
- Letting fear act on you
- Sunk costs don’t have to sink you
- Emotion can be the enemy
- Discretionary spending and financial illusions
- The neurophysiology of gambling
- Obama, money, and the recency effect
- The neurobiology of risk: the posterior cingulate cortex
- The psychology of gambling
- On looking poor
- The neurobiology of risk: the ventral striatum
- Separating necessities and luxuries
- Gardening is good for the mind, body, and pocketbook
- Empowerment leads to better mental performance
- Investment perspective redux
- Change is hard because the brain is hard-wired
- Your investment decisions can have global effects
- Cutting costs doesn’t mean losing status
- A picture is worth a thousand statistics
