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10 CRM Mistakes Financial Advisors Should Avoid

As a financial advisor, your relationship with clients comes first, but how should you manage these relationships successfully? One of the many customer relationship management (CRM) solutions on the market can help you to improve those relationships. For on-the-go professionals, Contactually works everywhere you do – in the office and on the road. Another cloud-based option, Salesforce, offers similar portability. Whichever CRM you choose, avoid these 10 common mistakes to get off to a good start.

1. Not Identifying a Purpose
For a CRM to be an effective tool, you first need to identify why you are wielding it. Do you want to increase referrals or branch out into new regions? Knowing what you hope to accomplish can define how you use the software.

2. Failing to Realize Its Full Potential
You’ve just invested in a powerful tool. Be sure to use it to its full potential. In addition to managing customer relationships, a CRM can also streamline workflow and track performance.

3. Bypassing Training
New software can be intimidating without training. Although you may be anxious to jump in, make time for training. From learning short cuts to understanding features, time spent now can save you countless hours later.

4. Doing Too Much at Once
Rolling out a new system that promises to improve business is exciting. Don’t let that enthusiasm tempt you to do everything at once. Instead, pick out the most important features and implement those first.

5. Neglecting Standard Operating Procedures
Establishing standard operating procedures is important. By creating standard protocols, you can ensure that everyone uses the system the same way, maximizing efficiency.

6. Underestimating the Power of Leading by Example
It’s difficult to convince others to use a new system when you’re not using it yourself. Lead by example. Your enthusiasm about the product will be catching.

7. Planning for In-Office Use Only
Today’s business world isn’t tied to a cubicle. Consider how you can use the product on the go. By planning for mobile use, you won’t miss capturing important customer data on the road.

8. Assigning It to a New Hire
It may be tempting to hand off the software to a new hire. However, new hires don’t yet understand the company well enough to implement a CRM. Instead, get experienced employees in the system first.

9. Overlooking New Features
To improve their products, software companies roll out new features all the time. Check the website periodically to see what’s new.

10. Forgetting Maintenance
In the excitement of using a new CRM, it can be easy to overlook maintenance. Performing routine checkups can help you avoid compounding mistakes.

Even the best financial advisors can make common mistakes. By knowing what you want out of a CRM and tailoring the implementation to accomplish those goals, you can reap the full benefits. Improved customer relationships are sure to follow.

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